TeleHealth: Disruptive Innovation
Prepare For Change
can get you there
TeleHealth is changing the
Who, What, Where, When and How
of Healthcare Delivery
Powerful - Inevitable - Disruptive
Having the right partner to provide critical insights for guidance during the planning, building and delivery stages of your TeleHealth program is just as important as your partners that help to create it.
Online Communities - Having a decent online community platform might be a good start, but launching a community for patients or healthcare professionals without the expertise in designing, building, operating, managing and analyzing the community, can give results that offer costly false impressions.
COGENTI professionally manages all of it's healthcare communities to ensure members are guided through open and impartial discussions as well as crafting our surveys to elicit unbiased, reliable responses. Just a few subtle changes to how a question is asked can create contradictory results that might generate two very different impressions.
COGENTI TeleHealth Syndicated Studies offer the most timely data and insights from both HCP's and patient/consumers on a range of topics dealing with this dynamic and disruptive force in healthcare delivery. Our proprietary panels, built in partnership with a leading healthcare content provider, are significantly larger and deeper than typical research panels, providing rich, reliable data and perspectives from healthcare professionals as well as the general public.
COGENTI's team members are experts in quality research design, behavioral sciences, social media and the technologies needed to drive successful online communities, panels and syndicated studies. Let us show you the difference between having a great survey tool or community platform and having great, reliable and representative quality research.
Quality Healthcare Market Research
Key goals for teleHealth include healthcare providers being able to reach more patients, more conveniently and more timely regardless of where they are located...
...more efficient ongoing monitoring of chronic disease, medication adherence and effectiveness and medical episode follow-up care ...
...and greater public engagement with their own general health and wellness, resulting in improved patient outcomes, greater efficiency and lower healthcare costs.
Just how disruptive are TeleHealth services becoming to traditional healthcare models?
Consider these developments and comments from some top healthcare KOL's:
Walgreens, in collaboration with MDLIVE, the nation’s leading provider of telehealth services, today announced an expansion of its telehealth platform to users in Colorado, Illinois and Washington. The company also announced that in addition to mobile, users can now access the platform via the Walgreens website on desktop and tablet devices, in states where the service is currently offered.
“As we continue to advance our telehealth strategy and expand our digital footprint, we’re pleased to help offer unparalleled access to medical professionals for more of our customers,” said Adam Pellegrini, Walgreens divisional vice president of digital health.
Purchase, N.Y. (Feb. 10, 2016) – Teladoc (NYSE: TDOC), the nation’s telehealth leader, today announced the launch of a telehealth pilot with CVS Health (NYSE: CVS) in Kentucky. The collaboration will offer CVS/pharmacy customers and others in Kentucky 24/7 access to high-quality clinical care for non-emergency issues through the power of Teladoc’s secure technology platform.
Big-box chain stores have given flu shots and treated runny noses for years, but one Connecticut grocer will up its retail game this fall when St. Francis Hospital and Medical Center opens new FastCare clinics in two local Stop & Shop Supermarkets.
“Beyond-the-pill is a logical and inevitable path forward for all,” reports Joseph Jimenez, CEO of Swiss healthcare giant Novartis. “Creating value by embedding products into a holistic offering with the aim to improve patient outcomes and provide tangible competitive advantages.” Such holistic offerings include telehealth services, wellness programs, and improved chronic disease management over patients’ lifetimes.
"The days of just selling the pill are over"- Adele Gulfo, President, Primary Care, Pfizer US
“The engagement becomes the product,” says Joseph Kvedar, Director of the Center for Connected Health at Partners HealthCare. “The therapeutic is almost a giveaway or marketing expense. There aren’t many better ways to develop a relationship with a patient than through a prescription for a medication to treat a chronic illness.”
Merck Chief Medical Information and Innovation Officer Sachin Jain said. “This is a big part of it, which is around this notion of defining what I call digital phenotypes [observable characteristics]. We think many diseases will actually have a phenotype that presents through patient use of technology.”
Johnson & Johnson Health and Wellness Solutions, which focuses on behavior modification and consumer engagement through digital health coaching, has revealed a new product, My Health Discovery. It is a digital health assessment application provided through insurance companies and designed for users to have better success in improving their health.
TeleHealth is impacting most major areas of healthcare, with non-traditional providers moving into this space to compete alongside the traditional players.
Is TeleHealth meeting the challenge?
Will technology rise to the occassion?
If you build it, will they come?
Cogenti Syndicated TeleHealth Studies go deep to help answer these questions and many others, with evidence-based critical data and insights provided by our:
proprietary panel platform
quality research design
world class HCP and consumer panels
What's on your mind? Cogenti collaborates with clients interested in participating at the design stage of our studies, to address your particular areas of interest.
Some of the areas of investigation in our current TeleHealth study instrument:
do the stakeholders believe in the promise of teleHealth?
do providers believe these goals can be met?
does teleHealth allow providers more efficient use of time for appointments?
is there more efficient monitoring of patients use of medications?
does teleHealth help providers avoid wasted time with follow-up care appointments?
is there confidence in the security and privacy provided by the teleHealth system in use?
are there professional concerns regarding the introduction of non-traditional healthcare providers (drug retailers like Walgreens and CVS and pharmaceutical companies)?
does teleHealth help facilitate provider to provider consulations?
does teleHealth provide greater access to specialized providers that may not be available in less populated areas?
confidence in medications and treatment devices that use mobile technologies for monitoring and follow-up?
From Patients and Consumers
what do consumers think about telehealth (what is it, who is it for)?
how do consumers think about telehealth (for all health needs, special cases)?
what influences consumers to use telehealth services?
what influences consumers to choose a particular telehealth provider?
have they used telehealth services?
do they plan on using these services?
what are expectations of using telehealth provider (diagnosis, treatment plan, follow-up)?
what are perceived as the advantages/disadvantages to telehealth?
what devices do they use to connect for teleHealth services?
what types of self-monitoring and in-home monitoring devices are being used?
TeleHealth as was hoped in the early 20th century...
An early telemedicine invention intended to take advantage of the advances in telecommunication by radio waves was described by Hugo Gernback, a pioneer in radio technology, in 1925 and predicted to be in use by 1975. He called it the "teledactyl". His description:
"Here we see the doctor of the future at work, feeling the distant patient’s arm. Every move that the doctor makes with the controls is duplicated by radio at a distance. Whenever the patient’s teledactyl meets with resistance, the doctor’s distant controls meet with the same resistance. The distant controls are sensitive to sound and heat, all important to future diagnosis."
For more reading on this very interesting topic, here's a link to an article in Smithsonian Magazine:
The February, 1925 cover of Science and Invention magazine featured this illustration and reported on "A doctor's diagnosis by radio" invention by Hugo Gernsback in that issue.
TeleHealth as it was mid 20th century...
"Doctor, what should I do?"
"Keep them in bed and give them plenty of fluids"
COGENTI's team of highly skilled professionals have achieved many great successes for its clients with innovative thinking, sound business principles and a lot of hard work.
We are very good at creating a narrative around your goals and objectives that tells why certain changes are needed and how they will help your organization move forward. We help build consensus among your organization's stakeholders that supporting these efforts will benefit everyone.
Cogenti’s Consulting Services go beyond the data and metrics and work collaboratively with your internal and external teams to develop realistic and effective actionable strategies based on the analysis and insights gained from studies, assessments and other sources. We offer solutions that aid executive management, marketing and sales, quality control, human resources and IT decision-makers among others.
TeleHealth Market Research - Talk to us.